-"What The" 004 brings together all the releases from the past year and half.
-Built on an Ice and Red Glow base, the F/F "What The” 004 includes an activating pen that reveals hidden details throughout the upper, adding an interactive layer to the design and four sets of laces allow for easy customization.
The experience goes beyond the sneaker itself. Each pair comes housed in a special box and includes a custom zine designed by JG, documenting the full process behind how the shoe was designed and made. From concept to construction, the zine offers an inside look at the craftsmanship and intention behind the project.
-First 300 Orders will receive a free zine designed & signed by JG himself. each pair also comes with a light to activate the Glow in the dark under layer. (batteries not included) along with 3 extra sets of laces.
-The 4's Feature John Geiger's proprietary '0-tex' and a white EVA popcorn layer midsole/fully redesigned clear rubber tread outsole, it ensures unparalleled comfort and support. Added multi color stitching & multi color lace laces from John Geigers design DNA. Designed for everyday wear, this versatile sneaker meets our "Medium" brands mantra..
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Important Sizing Note: true-to-size if you are a half size, size up
