Friends and Family “What The” 004
The Friends and Family “What The” 004 marks a special milestone for the 004 series. This anniversary edition brings together every 004 release from the past year and a half, combining them into one cohesive design that reflects the evolution of the shoe.
Built on an Ice and Red Glow base, the F/F "What The” 004 includes an activating pen that reveals hidden details throughout the upper, adding an interactive layer to the design and four sets of laces allow for easy customization.
The experience goes beyond the sneaker itself. Each pair comes housed in a special box and includes a custom zine designed by JG, documenting the full process behind how the shoe was designed and made. From concept to construction, the zine offers an inside look at the craftsmanship and intention behind the project.
Designed for everyday wear, the Friends and Family “What The” 004 blends form and function seamlessly. Versatile, expressive, and thoughtfully constructed, it’s a standout addition to any wardrobe and a fitting tribute to the journey of the 004.
