"Midnight Purple" 005

"Midnight Purple" 005

The 005 "Midnight Purple"

The 005 was designed for everyday movement. After the first two 005 color-ways sold out, Midnight Purple returns as a new expression of the same system built to support long days, constant motion, and everyday marathons.

At the core of the 005 is Zero Active, the design system behind the shoe. It removes anything that slows you down, including friction, stiffness, unnecessary weight, and distraction so movement feels natural throughout the day.

The 005 isn’t built for races.
It’s built for everyday marathons.

The John Geiger 005 “Midnight Purple”
Releasing January 16 at 12 PM EST

 

 

"Designed in Motion" 
A unique aspect of the Zero Active philosophy is that it was developed through real-world testing rather than laboratory simulations. 
  • Walking-First Research: John Geiger refined the 005 while taking business calls and walking city streets or airports.
  • Real-Time Feedback: Every detail—cushioning, durability, and creasing—was tested mid-stride to ensure it met the demands of a full day of movement.
  • Stability Over Speed: While the shoes feature a "runner" silhouette with high-stack midsoles, they include a TPU shank plate for lateral arch support and stability during standing or walking.